Building and managing a company’s e-Reputation
E-Reputation (eReputation) is a company’s reputation on the Internet and consists of information about the company which is carefully compiled and managed, such as its strategies, products, partnerships, clients, employees and sustainable development ventures.
In short, a company’s e-reputation is its virtual reputation on the Internet and in most cases, is based on a flow of information which can be read all over the world at any given time. As we know, information on the Internet cannot be controlled and data streams are everywhere. The problem with this is that someone can post information on the Internet which could have a negative impact on a company’e e-reputation as well as its reputation in the real world.
It is therefore important that companies work to maintain their best e-reputation possible. The first step which a company can take to do this is to create a positive buzz about itself through posting information on its ideas, products, management, employees and partnerships.
In terms of ‘Digital Living’, positive information equates to positive data streams. The information generated and posted by a company on the Internet must be reliable and should be internally managed by a company representative or outsourced to a third party who is an expert in managing e-reputations. Information circulating on the net must be accurate and updated regularly. In short, buzz and communication go hand in hand and they are an absolute necessity in today’s online world.
Olivier Pavie
Categorised as: 06, Alpes Maritimes, Buzz, Cleantech, Communication, Côte d'Azur, E-reputation, E-visibilité, Formation Web 2.0, International, Monaco, Nice, PACA, Paris, Strategy, Sustainable Development, Web 2.0